Demand-Shaping: CPFR is Gone, Welcome FCR

11:25 - 11:55

  • Classic approaches for supply processes are no longer valid for new products life-cycle
  • CPFR is no longer applicable as clients / manufacturers cannot make commitment about a forecast for 1 year later for a product that does not exist yet
  • Omni-channel supply chains are not suitable for collaborative planning
  • Our solution for this uncertain environment: FCR - Forecast, Check, React (Instantly & Globally)

Gabriel Mesas Patón, Director Supply Chain Management, LG Electronics