Demand Planning: Centralized Vs Decentralized; Predictive Analysis Vs Forecast Accuracy

11:50 - 12:20

How can one integrate systems, understand consumers’ trends and yet be adapted to the idiosyncrasy of each specific value chain? Ideally the correct tool can control everything from customer information to customer satisfaction while helping cut costs. This case study will assess:

  • How analytics can predict customer excellence
  • Why integration is an ad hoc process
  • Challenges of unifying disparate systems
  • How historical data can support

Davide Valentini, Supply Chain Manager, Demand Planning, Logistic and Customer Service Manager, Barilla